In my experience working with musicians I find there still seems to be a lot of resistance when it comes to managing their personal brand. If you are a musician with long term goals, you need to understand that it’s important to treat your art, your music like it’s your business, unique to your style. Your music is your business and you and your style are the brand.
It’s no big surprise to hear that businesses need branding. It tells your audience what they can expect from you and your music and how you are different from everyone else. It communicates who you are and who your audience can perceive you to be. That means that you need a logo and a consistent image that will be carried over onto your website, social media pages, merchandise, promotional items, stage backdrop, and everywhere else that you make contact with your audience.
But why should you do this? I’m glad you asked.
1. It clearly communicates who you are.
You and your music ARE the product. Market yourself wisely. Solidifying your identity with a unique logo, meaningful artwork, professional graphic design and photography, and maintaining consistency makes it easy for new fans to recognize and remember you.
2. To set yourself apart.
You need to reflect authenticity while showing that your artistic expression is unique and honest. Establishing this will also give you a boost of confidence. With constant bombardment in a sea of media, it’s imperative that you have a strong presence and that it stands out.
3. To attract the right crowd.
It’s necessary to reach those who will help you succeed. This includes your fans, promoters, producers and labels, to name just a few. Treating your music as a product and tailoring your marketing efforts will strengthen your ability to target the right people.
4. To make connections and gain support.
Familiarity creates connection. Having a solid image will make you more personable and will help people feel connected with you. Nurturing these relationships is how you succeed in an industry that is often times convoluted by insincerity.
5. You need to convey that you are reputable and “established.
An essential part of succeeding as a musician is establishing yourself and your image well enough to show that you’ve invested in your music. Demonstrating confidence in yourself will encourage others to invest their time and resources into you as well.
For an artist, the word “branding” can invoke negative feelings, but it doesn’t mean that you have to treat your music like a hollow commodity. It’s actually the exact opposite. With years of experience in both branding and in the music industry, I can’t express to you enough how important it is to begin this process immediately if you haven’t yet.
The sooner you begin treating your art as a business, the sooner you will being to reap the benefits. And the great thing about it, is that all you have to do to get started is to answer a few questions and your designer will take care of the rest.